Connecting to Gen Z: Pretty Privilege's Business Growth

Loughlan Dalton de Burgh is a visionary entrepreneur and lifestyle curator, best known as the co‑founder and driving force behind Pretty Privilege Club, Australia’s premier elevated lifestyle community. He is listed in FORBES 30 under 30's in Asia 2025. Launched in Melbourne in 2024, Pretty Privilege is more than a brand—it’s a movement redefining the narrative of “pretty privilege” by creating an accessible, empowering platform for the modern lifestyle.

Under Loughlan’s vision, Pretty Privilege has rapidly gained momentum, attracting a vibrant community of soft‑life lovers, go‑getters, and professionals who seek connection, inspiration, and tangible perks. With over 40000+ members who have joined this innovative lifestyle club, Loughlan continues to elevate standards, champion inclusivity, and make luxury living attainable and meaningful.